Why is it important to have diversity in the world of marketing? This week on the Inbound Success podcast, HammerTech VP of Marketing Virginia Chere Lucett joins host Kathleen Booth for a candid conversation about diversity in marketing. From why so many marketing conferences lack diverse audiences, to the lack of diverse options when it comes to stock photography, the importance of precision in how language is used, and how the way we write job descriptions can inhibit our ability to recruit diverse teams, Chere and Kathleen cover a variety of topics that influence diversity not only in the people who work in marketing, but in the marketing campaigns and assets they develop. Check out the full episode to hear...
Photo by Molly Champion on Pexels.com Puerto Rico (Spanish for ‘Rich Port’; abbreviated PR), known officially as the Commonwealth of Puerto Rico is an unincorporated territory of the United States located in the northeast Caribbean Sea, approximately 1,000 miles southeast of Miami, Florida. Michael’s Grandmother, Miguelina (known lovingly as ” Grandma Mickey”), was born in San Juan, Puerto Rico. She along with her husband, Felix E. Gomez, proudly owned the restaurant Mi Casa-Su Casa on the north-side of Chicago, Illinois, for over 33 years. Mickey was a genius in the kitchen. She was always trying new recipes and coming up with ideas on the fly and incorporating them into the restaurant’s menu or featuring them as specials on the weekend. Grandpa Felix (left), Michael (middle), and...
Mexican authorities have long been struggling to cripple the cartels’ power in the country. The government of President Andres Manuel Lopez Obrador has turned to using a new tactic, namely cutting the criminal groups’ recruitment rather than fighting the cartels themselves.
Classic Ceviche A classic ceviche turns fresh fish into a stunning appetizer. For the recipe, red snapper marinates in freshly squeezed citrus juice then mixes with a medley of chopped vegetables and fruit. This dish is best served with tortilla chips or tostadas for extra crunch! The first time I tried ceviche was on a deep-sea fishing excursion in Panama. The captain made us a quick lunch on the boat with our fresh catch. He quickly chopped up the fish, squeezed some lime juice on top, and tossed it with ripe tomatoes and onions. I wanted to recreate this amazing dish at home for a light appetizer to enjoy during these warm days. The nice thing about this dish is...
Dresses, skirts, leggings and…swastika necklaces? At Shein, you truly can buy anything. For quite some time now, the China-based fast-fashion company has been hot on the heels of the reigning queen of “100 New Items Everyday,” Fashion Nova. How, you ask? Shein has opted to use the same hyper-aggressive social media marketing strategy that put Fashion Nova on the map in the first place: flooding the influencer market. A simple Youtube search of “Shein Haul” returns over two million videos, a sizable number of which were created in partnership with Shein or feature gifted items from the company. I personally admit that I’ve shopped at Shein, and could point out their pieces in my very own closet. With its ever-expanding...
