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When Jerry Seinfeld was eight years old, he remembers a day when he was watching television with his family, and a comedian was on, and he was telling stories, and his dad said, “See that guy on the TV? His actual job is to be funny.” Something obviously took because 20 years later that little kid became one of the best at that job, ever. And, today, you can’t have a conversation about TV history without celebrating Jerry Seinfeld. Jerry Seinfeld is an example of the most-skilled comic—his standup is impeccable and he’s on the road all the time. He’ll make you laugh no matter what age you are or how smart you are. He’s so at home in front...

Education used to be associated with classrooms and chairs, desks, and blackboards. Nowadays, education also takes place online, as an integral part of academic education or lifelong learning programs. Online teaching has undergone an adaptive and transformational journey, especially for K-12 students in the context of the Covid-19 pandemic. The transition from face-to-face to online teaching was abrupt and came with many challenges: not enough devices, faulty or missing internet connection, insufficient training, the need for interaction, and home and school/work-life balance, doubled by a desire to maintain a sense of normality in a completely new scenario. After establishing a certain routine for online teaching, a new challenge emerged: creating an inclusive learning environment for every student to thrive academically...

Content marketing is the process of planning, creating, and sharing content with your target audience. It helps you generate brand awareness, convince customers to take action, and drive revenue. There are various types of content marketing, like social media and blogs, but new trends and techniques emerge every year that change the ways businesses reach their audiences. As a marketer, it’s essential to know what your competitors are focusing on, so you can create a strategy and stand out from the crowd. In this post, discover important stats to know about the state of content marketing in 2021 and trends to look out for throughout the year. Content Marketing Stats to Know 47% of buyers view three to five pieces of...

Image source: www.bigstockphoto.com Most language teachers are likely familiar with the Cloze Test – the omission of specific words in a written passage (every 5th or 9th word, for example) to assess students’ reading comprehension and vocabulary knowledge. I have also found them to be extremely useful to teach listening skills.   When creating your own Cloze Tests, the first step is to find a passage that is at the students’ language level or no more than —as Krashen would advise— i+1 (just ONE above the students’ comprehensible input). The first two sentences and last sentence in the passage should also be kept intact as they give students important background information about the text. The following steps outline one possible...

Maps don’t always tell the truth. Maybe you already knew this. Maybe, like me, you’ve ended up in the sort of road-to-nowhere predicament that only a willfully oblivious reliance on Google Maps can achieve. The left turn onto a dirt road that is supposedly a shortcut in reality leads the wrong way into the middle of nowhere on a quarter tank of gas. We place so much blind faith in maps—we assume that the size of a town, shape of a continent, or length of a trail is true and fixed. But maps are created from data, and data is collected by humans. If we get the data wrong—say, the elevation of a mountain or the length of a trail—then...