Design: Chochoi Creative
Project Type: Produced
Client: September Café & Cake
Product Launch Location: Vietnam
Packaging Contents: Beverage, Cake
Packaging Substrate / Materials: Paper, Glass Bottle
Printing Process: Digital Printing
September Café & Cake is a coffee shop located in the bustling city named Saigon. When expanding to another new branch in town, the new opportunity comes with some challenges attached upon how to find the mutual voice & establish the tighter DNA & precise comprehension among 2 branches & even others in the near future. “September Café & Cake” searched for the rebrand opportunity of a brand-new sense of purity & tenderness while intertwined with already existing interior design.
The rebrand needed to serve the whole brand image in a clearer and synchronized way which is obvious across many different media, promotional campaigns & even in-person experience in this coffee shop.
Guided by the imaginary visuals of interiors, the fall is delicately chosen among 4 reflective seasons as the main concept with the idea that "The fall breeze - a season filled with secrets and unspoken things of that slight wind yet mesmerizing". With this choice, we do not simply choose the general theme but also wrap it up inside with brand emotion & message. Alive comes the Tone & Mood with the mutual points, also. By the foundation core of September Café & Cake with nude colors, some “principles” are set in guarantee of fully emotion delivering: Pure - Richness in emotion - Sharing - Relief.